Kenneth Hein


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    Study: Value Trumps Price Among Shoppers

    Brand Marketing

    (To see the results for each category please click on the “Select” drop down menu in the top right hand corner.) Consumers are not buying based on price alone. Instead, [...]

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    PepsiCo Searches for Potato Chip of the Future

    Brand Marketing

    What will the potato chip of the future look and taste like? PepsiCo aims to find out. The food and beverage giant announced this week that it is opening a [...]

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    Gatorade Drops Tiger (the Drink)

    Brand Marketing

    After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans [...]

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    Pirate Brands Tightens Up the Ship

    Brand Marketing

    Growing healthy snack company Pirate Brands is launching a new product line, called Potato Flyers, while rallying around some old favorites. On December 15, Pirate Brands will introduce its new [...]

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    Coke’s Wonderful 2010 Holiday Plan

    Brand Marketing

    Get ready for Coca-Cola-branded It’s a Wonderful Life apparel, glassware and holiday gift items. Not this December, though. The beverage giant is partnering with Paramount to develop a line of [...]

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    McDonald’s Rallies Around FIFA 2010 World Cup

    Brand Marketing

    When the world tunes in to watch the FIFA 2010 World Cup South Africa, McDonald’s wants to make sure it gets noticed. The No. 1 burger chain announced today, what [...]

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    Naya Spring Water Eyes U.S. Expansion

    Brand Marketing

    Remember Naya Spring Water? Once a top imported brand, Naya had all but disappeared from the U.S. Now, its new owner, private equity firm Catterton Partners, is planning aggressive domestic [...]

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    Danica Patrick Talks GoDaddy, Pepsi

    Brand Marketing

    Since becoming the fourth woman to compete in the Indy 500 nearly five years ago, Danica Patrick has become almost as well known for appearing in ads as she has [...]

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    Tiger Woods’ Image Likely Unharmed

    Brand Marketing

    Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports [...]

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    Tiger Woods’ Image Likely Unharmed by Accident

    Brand Marketing

    Smashed up, semi-conscious and bleeding may be how Tiger Woods was discovered three days ago. However, his reputation as a top brand endorser should remain relatively unscathed, according to sports [...]