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After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months.
First reports of the drink being discontinued appeared before Woods’ accident and subsequent stream of affair accusations, in the Nov. 25 issue of Beverage Digest. “It’s being eliminated because its volume is down 30 percent for the year through the end of October,” said Beverage Digest editor John Sicher.
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