PepsiCo Searches for Potato Chip of the Future

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What will the potato chip of the future look and taste like? PepsiCo aims to find out. The food and beverage giant announced this week that it is opening a new long-term research laboratory next to the Yale campus in New Haven, Conn.

The facility will employ eight to 10 scientists with backgrounds ranging from sensory to biochemistry. Their goal: To create healthier foods and beverages.

“We felt we needed to expand,” said Gregory Yep, global vice president of research and development, long-term research.

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