Ad of the Day

Apple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to Heart

'Share Your Gifts' is a lush animation with a lesson

Apple

By David Griner

November 20, 2018

Lovingly, meticulously crafted through a combination of detailed miniatures and digital animation, Apple’s “Share Your Gifts” is the tech brand’s most ambitious holiday ad to date—and one that only gets more impressive with each subsequent viewing.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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