Apple’s Gorgeously Detailed Holiday Ad Has a Moral That All Creatives Should Take to Heart

'Share Your Gifts' is a lush animation with a lesson

Apple

Lovingly, meticulously crafted through a combination of detailed miniatures and digital animation, Apple’s “Share Your Gifts” is the tech brand’s most ambitious holiday ad to date—and one that only gets more impressive with each subsequent viewing.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."