Emmy Liederman
Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.
Jack Morton Is Adweek’s 2023 Experiential Agency of the Year
Plus, Shelley Elkins wins Executive of the Year for her purpose-driven work.
Creators and Brands Can Showcase Parenthood With More Nuanced Narratives
Marketers benefit from embracing multifaceted identities.
Amid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility
Diversity, Equity and Inclusion
Gale's Kris Saim urges employers to address the discomfort that typically comes with sharing a diagnosis.
Adweek Podcast: What Influencer Aversion Says About Internet Culture
Is a shift towards 'creators' rooted in misogyny?
This New Platform Uses AI to Streamline Brand Deals With Creators
The former president of Cameo is launching a platform that facilitates partnerships between creators and brands through technology that takes the tedious work out of vetting talent.
Why Do People Hate the Term ‘Influencer’?
The debate on verbiage stems from a rejection of new income streams and the early days of internet culture.
Adweek Podcast: Every Celebrity Is Selling Makeup— Here’s How Rare Beauty Has Stayed Relevant
Founder Selena Gomez' approach to physical beauty is grounded in mental health advocacy.
Agency Execs Rally for a More Strategic Pitch Process
Leaders from agencies, including Ogilvy and Giant Spoon, talk talent retention and outdated expectations.
Faux Ads and AI Influencers Boost Creative Opportunity
At Social Media Week Europe, industry leaders identified three creator economy trends to watch.
This Plan B Competitor Offers Up an Unthinkable Concept: Men Making The Purchase
Emergency contraceptive brand Julie enlists comedians to bring men into the conversation.