Portrait of Chris Ariens

Chris Ariens

Chris Ariens is the managing editor and director of video at Adweek. Previously, he was TV/Media editor, editor of TVNewser.com and, prior to its acquisition, was editorial director of Mediabistro. Chris has spent more than two decades as a TV news producer, media reporter/editor and digital video producer.


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How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed

Digital

One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer [...]

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You Can Add App Developer to Super Bowl Champion DeMarcus Ware’s Post-NFL Career

Brandweek

The 9-time Pro Bowler led a fitness session for Brandweek attendees.

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Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle

Brand Marketing

Pizza restaurant is thinking in seasons, just like a fashion house.

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The Sons of a Dentist Go Into the Family Business (Sort of)

Brand Marketing

Twice is a subscription toothpaste that comes in two formulas: morning and nighttime.

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What Happened for This Entrepreneur When Lacrosse and Chemistry Collided

Brand Marketing

Hex's Drew Westervelt didn't set out to create a new laundry detergent. But that's what happened.

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The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’

Retail

Ben Witte on PR over influencers, regulations and the future on I'm With the Brand.

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The World According to Scott Galloway, in 6 Short Video Clips

Brand Marketing

The professor, author and entrepreneur speaks about the future of marketing, tech and life as we know it.

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This Tequila Brand Got Its Shot Thanks to an Instagram Account With 15 Million Followers

Brand Marketing

Jaja Tequila's co-founder on what it takes to battle Big Alcohol.

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How C.O. Bigelow’s Third-Generation Owner Is Bringing the Drugstore Into the Future

Retail

Ian Ginsberg is still building the brand 180 years later.

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This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’

Retail

Roar Organic changed its entire brand, from the formula to its social handle. Did it pay off?

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Diet Lifestyle F-Factor Built Its Brand by First Changing Its Name

Retail

"Dieting feels punitive," says founder Tanya Zuckerbrot.

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Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers

Fashion

The resale marketplace grew thanks to a community of "shared closets."

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How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand

Retail

When lawyers told founder Ben Van Leeuwen that Churn wouldn't be a good name for the brand, he chose his own.

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A ‘Broken Food System’ Led to the Creation of Full Harvest

Brand Marketing

The investor pitch: Only 4% of produce is bought online.