Mike Beirne


Holiday Inn Express Launches Ad Contest

Holiday Inn Express, encouraged by the response it has received for its “Stay Smart” commercials showing ordinary people empowered by a good night’s rest at its hotels, will turn over […]

Holiday Inn Express Starts New Contest

Holiday Inn Express, encouraged by the response it has received for its “Stay Smart” commercials showing ordinary people empowered by a good night’s rest at its hotels, will turn over […]

M&M/Mars Marketing Fun for a Quarter

M&M/Mars this summer launches a merchandising platform dubbed “Funworks” that offers confections to kid consumers for just a quarter — a price point that the Hackettstown, N.J.-based candy giant currently […]

Wrigley Set To Launch Orbit

Wm. Wrigley Jr. Co., Chicago, will go after Dentyne and Trident chewers when it begins shipping its new Orbit gum to retail stores July 2 with $20 million in media […]

Miles To Go In Joint Promo

Kellogg and American Airlines are upping up the ante on their American Dream co-promotion by including certificates for 100 frequent-flier miles on more than 75 million boxes of Kellogg cereals, […]

Coors Makes Chilling Easy

Coors Brewing is preparing to introduce a patented packaging innovation in time for warmer weather.The brewer this month will test the Coors Light Cooler Box-a 12-pack of bottles that consumers […]

Coors, Monday Night Football in Marketing Effort

In a fall partnership with ABC’s Monday Night Football, Coors Brewing Co. will launch an ambush sports marketing effort to flank the big budgets of rival Anheuser-Busch and Miller Brewing, […]

Hershey’s Earnhardt Promo In Limbo

Endorsement deal on hold pending discussions in wake of racetrack hero’s deathHershey Foods has suspended its promotion involving racecar driver Dale Earnhardt, who died Feb. 18 when his No. 3 […]

United To Tout Customer Initiatives

United Airlines plans to advertise improved customer service features like self-check-in kiosks and customer advocate centers when the features become more widespread in coming months.United said it will spend $150 […]

Heineken Aims 3 Spots At Hispanic Market

With half of Heineken’s business coming from minorities, the green bottle will compete for the growing Hispanic market with three new spots to air next month on Telemundo and Univision […]