Jane L. Levere Marketing Innovation Kimpton Will Expand on Its ‘Room 301’ Experiment by Offering Similar Experiences Worldwide The hotel chain is putting an increasing priority on memorable, interactive room stays. Bacardi Highlights New Premium Dark Rums With Spot Co-Directed by Michael B. Jordan The ad focuses on the 'angel's share' of the alcohol. AdFreak New Campaign Seeks to Heighten Public Awareness About Epilepsy Ads to help educate and counter misconceptions. Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success It's about pursuing passion, not climbing a ladder. Ad of the Day Drew Barrymore Puts on Her Dancing Shoes in a Bubbly Musical for Crocs Leaving her comfort zone for famously comfortable footwear. Tullamore Dew Shows a More Diverse View of Ireland in a New Campaign From Opperman Weiss Singing Irish songs and drinking whiskey isn't just for white men. Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year's Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads. Star Alliance Turns to Social Media to Get Its Message Across in China China represents the land of opportunity for most every marketer, if only for the massive size of its consumer base. Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.