Alan Frutkin

Upfront 2003: The Programmers – Screen Test

When CBS announced earlier this month that it would retain its Sunday Night at the Movies franchise, made-fors and theatricals on network television got a much-needed reprieve. Prior to the […]

On Local Level, a Reality Fear Factor

Advertisers use the ratings from broadcast television’s sweeps period reluctantly, wary of the networks’ infamously stunt-packed schedules in November, February and May. This February, when shows’ ad rates will be […]

Media Buyers Weigh the Odds for New Fox Show

Fox’s controversial Greg the Bunny, set to premiere on March 27, may be the season’s most daring new sitcom. Advance screener tapes have been making the rounds at ad agencies, […]

Summer TV: Gone Fishin’ Again

When it comes to content, more doesn’t always mean better. And although broadcasters may air more original programming this summer than any in recent memory, advertisers remain hard-pressed to pick […]

Nets Let Pilots Fly

Strike or no strike, the networks hoped to leave advertisers at last week’s pre-upfront presentations feeling upbeat about the fall. And for the most part, they succeeded.But at this stage […]

Advertising Gets Real

CBS’ Survivor: The Australian Outback has helped give rise to more than just non-scripted programming. It is making product integration an advertising reality as well.Following placement campaigns on Survivor by […]

Reality Bites Network Writers

With the collapse of negotiations last week for a new film and TV contract, the possibility of a May strike by the Writers Guild of America looks stronger than ever. […]