Infographic: Retailers Beware, You’re in for a … Scary Drop in Halloween Foot Traffic

Costume and candy shops won't see as much patronage this holiday

Costumes retailers like Party City and Spirit Halloween have seen a drop in customers coming in this season. Carlos Monteiro

As we approach a not-so-traditional Halloween, everything from candy brands to costume retailers are adapting their strategies to the Covid-19 pandemic.

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.