Infographic: Retailers Beware, You're in for a … Scary Drop in Halloween Foot Traffic

Costume and candy shops won't see as much patronage this holiday

October 25, 2020

As we approach a not-so-traditional Halloween, everything from candy brands to costume retailers are adapting their strategies to the Covid-19 pandemic.

Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.