Infographic: Retailers Beware, You're in for a … Scary Drop in Halloween Foot Traffic

Costume and candy shops won't see as much patronage this holiday

As we approach a not-so-traditional Halloween, everything from candy brands to costume retailers are adapting their strategies to the Covid-19 pandemic.

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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.