Data Points

Infographic: Retailers Beware, You're in for a … Scary Drop in Halloween Foot Traffic

Costume and candy shops won't see as much patronage this holiday

Costumes retailers like Party City and Spirit Halloween have seen a drop in customers coming in this season.Carlos Monteiro
By Nicole Ortiz

October 25, 2020

As we approach a not-so-traditional Halloween, everything from candy brands to costume retailers are adapting their strategies to the Covid-19 pandemic.

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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.

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