Infographic: Retailers Beware, You're in for a … Scary Drop in Halloween Foot Traffic

Costume and candy shops won't see as much patronage this holiday

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As we approach a not-so-traditional Halloween, everything from candy brands to costume retailers are adapting their strategies to the Covid-19 pandemic.

Across the board, from holiday-specific retailers such as Party City and Spirit Halloween to big-box retailers like Target and Walmart, data from location technology company GroundTruth shows that foot traffic has dropped 39% compared to this time last year. For costume stores specifically, the drop is even more significant at 55%. It’s no surprise the drop-off is occurring; the Centers for Disease Control and Prevention (CDC) has deemed traditional door-to-door trick-or-treating as a high-risk activity amid the pandemic.

According

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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.