How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home
When Mars Inc. passed on having M&Ms featured in E.T., the opportunity went to Hershey's.
How Agencies Are Adapting as Data Becomes More Important for Brands
Having a modern planning and reconciliation platform is a must now.
How One Creative Is Changing the Entrepreneurial and Design Landscape in Texas
Jane Claire Hervey's work aims to address opportunity gaps in the industry for women and nonbinary folks.
Social Media Platforms Are Providing More Resources to Register Users to Vote
This includes everything from information about where to go to registration portals.
Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle
Trick-or-treating and other traditional ways of celebrating are off the table since they don't comply with social distancing practices.
The Only Thing That Scares Lovecraft Country Creator Misha Green Is Playing It Safe
Adweek’s Game Changer of the Year Misha Green talks about making the year’s wildest new show, Lovecraft Country.
Media Newsletters Are Booming, and Substack’s Co-Founders Lit the Fuse
Adweek’s Publishing Executives of the Year built their entire business around what used to be an afterthought to many media companies: newsletter subscriptions.
The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands
Adweek's 2020 Hot List recognizes the people, platforms, creators and companies that stood out in an unprecedented year.
Jon Favreau’s First-Ever TV Series Made Disney+ an Instant Streaming Powerhouse
With The Mandalorian, Adweek’s TV Creator of the Year Jon Favreau made a galaxy-wide hit—and put Disney+ on the map.
The 2020 TV Hot List: The Year’s Biggest and Buzziest Shows, Networks and People
Honorees include Watchmen, The Mandalorian and Schitt’s Creek.