Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle

Trick-or-treating and other traditional ways of celebrating are off the table

candy bars falling into a plastic jack-o-lantern bowl
Candy brands are turning the Halloween season into a month-long celebration instead of one day. Ferrero

This Halloween had a lot going for it in terms of being an optimal day for spooky celebrations.

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.