Metaverse

Absolut Blends the Real Coachella With Metaverse Activation

The vodka brand plans to mix the digital world with an in-person experience at the music festival

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By Paul Hiebert

April 11, 2022

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Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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