Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

Creating metaverse experiences is expensive and time-consuming. But with 48.2 million users, it just may be necessary

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In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly.

That’s why so many brands are flocking to Roblox. Vans. Gucci. Epic Records. The BBC. Netflix. LOL Surprise Dolls. Lego. Nike. That’s just a sampling of the brands that have built a wide range of experiences on Roblox, the social platform best known as a user-generated gaming destination with its sights set on being the virtual gathering place for all the things we do in the real world.

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