Metaverse

Heineken Just Punked People With the First Beer Made for the Metaverse

The campaign pokes fun at brands' obsession with entering the virtual world

Heineken Silver Dancers — Heineken's virtual brewery entertained guests with a DJ, dancers and pixelated caviar.Publicis Italy, Le Pub, Dentsu RedStar, Isobar Global, Heineken

By Brittaney Kiefer

March 17, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Welcome to marketing in 2022, when brands are rushing to enter the metaverse and launch products and experiences that don’t exist in the real world.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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