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QSR Wendy’s is the latest brand to jump into the metaverse with a new virtual restaurant set to open in Facebook parent Meta’s Horizon Worlds platform this week.
The so-called “Wendyverse” will be accessible to Americans and Canadians who own Meta’s Oculus Quest 2 virtual reality headset starting on April 2. In addition to a scale replica of a fast food location, the metaverse gathering place will feature a Fanta-filled park fountain, a giant statue of the company’s mascot and a basketball court to coincide with the final rounds of March Madness.
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