How Micro and Nano Influencers Drive Big Change
It's all about engagement
Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can’t
With creativity and authenticity
How the Personalized Feed Is Changing Ecommerce
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media [...]
Professional Troublemaker Luvvie Ajayi Jones Wants More People to Claim the Title
The writer and podcaster shares why companies should welcome troublemakers and how fear is essential to the process of making trouble.
Uber and Postmates’ Ben Trinh on Building Real Relationships With Influencers
What he and his team think about is how to honor their humanity and creativity in their collaborations.
Rewatch Adweek’s Fourth Annual Elevate: Experiential and Creativity Summit
Speakers included best-selling author Jonny Sun, Adobe's John Travis and Leo Burnett's Chaka Sobhani.
Remotely Riding the ‘Red Ocean’ of Tactical Shooter Games With Riot
Riot Games doubled down on social media to create an innovative social-first approach to attract players to their new game.
‘Your Home Is Your Dressing Room’: How Influencers Help Consumers Craft Their Closets
Clothing company Revolve started working with influencers because it valued "connecting in authentic ways, without borders."
As Pride Month Wraps, Pro Sports Wrestles With the Problem of Hateful Fans Online
How teams and leagues deal with people who post bigoted things on social media.
Catch Up on This Year’s Adweek at Home Summit
Marketers from companies like Twitch and Supergoop! made appearances at this year's Adweek at Home summit.
Watch All Sessions From Adweek’s Inaugural Elevate: TV and Video Measurement
On June 9, marketers and TV industry leaders came together for the first Elevate: TV and Video Measurement. Over the course of 11 sessions, we heard companies like ViacomCBS, iSpot.tv, [...]
Watch Adweek’s Inaugural Elevate: Brand Safety
Hear from brands like TikTok, The Washington Post, GroupM and more.
Watch Sessions from Adweek’s Fourth Annual Elevate: AI Summit
Two days' worth of content in one place.
Mediaweek Masterclass: Purpose-Led Media
In today’s marketing landscape, leaning into your why—your DNA as a brand—has never been more important. At Mediaweek 2021, we spoke with executives from Verizon, Mattress Firm, and Happy Money [...]
Watch Adweek’s Spring 2021 Convergent TV Summit
Adweek’s semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic [...]