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In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out via personal DMs, company DMs and make twice-monthly trips to LA? For Uber and Postmates’ global head of entertainment and cultural marketing Ben Trinh, it was not only sensible, but it led to better results than conventional methods ever could.
“We believed we needed to build relationships directly with influencers, celebrities and YouTubers,” Trinh shared during his conversation with Adweek editor in chief Stephanie Paterik.