Portrait of Amma Marfo

Amma Marfo

Amma Marfo is a freelance writer for Adweek.

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A Call for Caring About Online Safety From the Center for Countering Digital Hate

Social Media Week

Founder Imran Ahmed says brands need to voice their values by where their ads are—and, crucially, where they aren't.

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How Bumble Made a ‘Joyful and Representative’ Display of Black Love in the UK

Social Media Week

The company moved beyond simply appreciating diversity to actively centering it.

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In Clubhouse, Authenticated Ventures’ James Andrews Found Community and Promise for Creators

Social Media Week

Andrews applied lessons that he learned building community on platforms like MySpace, Facebook, and Slack.

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BEN Group’s Ricky Ray Butler on Why Art Needs Automation to Thrive

Social Media Week

'Art preserves history, culture, data. It’s a medium we learn from to have a better future.'

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Embracing Creator Voices for Brand Success With Whalar and AT&T

Social Media Week

Aligning that voiced trust and appreciation with creative freedom yields effective content.

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Inmar Intelligence on Influencers Being Vital to a Social Commerce Strategy

Social Media Week

Creators can have a powerful and varied impact across the many platforms they may inhabit.

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How Headspace Became a Trusted Pandemic Partner for Health and Happiness in 2020

Social Media Week

People’s willingness to seek care through digital means was amplified during the onset of the Covid-19 pandemic.

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