Portrait of Amma Marfo

Amma Marfo

Amma Marfo is a freelance writer for Adweek.

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In Clubhouse, Authenticated Ventures’ James Andrews Found Community and Promise for Creators

Social Media Week

Andrews applied lessons that he learned building community on platforms like MySpace, Facebook, and Slack.

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BEN Group’s Ricky Ray Butler on Why Art Needs Automation to Thrive

Social Media Week

'Art preserves history, culture, data. It’s a medium we learn from to have a better future.'

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Embracing Creator Voices for Brand Success With Whalar and AT&T

Social Media Week

Aligning that voiced trust and appreciation with creative freedom yields effective content.

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Inmar Intelligence on Influencers Being Vital to a Social Commerce Strategy

Social Media Week

Creators can have a powerful and varied impact across the many platforms they may inhabit.

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How Headspace Became a Trusted Pandemic Partner for Health and Happiness in 2020

Social Media Week

People’s willingness to seek care through digital means was amplified during the onset of the Covid-19 pandemic.

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Professional Troublemaker Luvvie Ajayi Jones Wants More People to Claim the Title

Social Media Week

The writer and podcaster shares why companies should welcome troublemakers and how fear is essential to the process of making trouble.

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Uber and Postmates’ Ben Trinh on Building Real Relationships With Influencers

Social Media Week

What he and his team think about is how to honor their humanity and creativity in their collaborations.

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Remotely Riding the ‘Red Ocean’ of Tactical Shooter Games With Riot

Social Media Week

Riot Games doubled down on social media to create an innovative social-first approach to attract players to their new game.