Amma Marfo is a freelance writer for Adweek.
In Clubhouse, Authenticated Ventures’ James Andrews Found Community and Promise for Creators
Andrews applied lessons that he learned building community on platforms like MySpace, Facebook, and Slack.
BEN Group’s Ricky Ray Butler on Why Art Needs Automation to Thrive
'Art preserves history, culture, data. It’s a medium we learn from to have a better future.'
Embracing Creator Voices for Brand Success With Whalar and AT&T
Aligning that voiced trust and appreciation with creative freedom yields effective content.
Inmar Intelligence on Influencers Being Vital to a Social Commerce Strategy
Creators can have a powerful and varied impact across the many platforms they may inhabit.
How Headspace Became a Trusted Pandemic Partner for Health and Happiness in 2020
People’s willingness to seek care through digital means was amplified during the onset of the Covid-19 pandemic.
Beyond Cold Hard Cash, How Influencers Value Their Content Now
Come for the content, stay for the community
Hannah Bronfman’s ‘Passionate’ Brand Came Together Through Patience and Playfulness
Advice for influencers and the brands they work with
Professional Troublemaker Luvvie Ajayi Jones Wants More People to Claim the Title
The writer and podcaster shares why companies should welcome troublemakers and how fear is essential to the process of making trouble.
Uber and Postmates’ Ben Trinh on Building Real Relationships With Influencers
What he and his team think about is how to honor their humanity and creativity in their collaborations.
Remotely Riding the ‘Red Ocean’ of Tactical Shooter Games With Riot
Riot Games doubled down on social media to create an innovative social-first approach to attract players to their new game.