Portrait of Amma Marfo

Amma Marfo

Amma Marfo is a freelance writer for Adweek.

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Budding CMOs Must Leave Space for Magic, Says Uber’s Shivram Vaideeswaran

Social Media Week

Speaking at Social Media Week, the global head of brand discussed how to master navigating change and value authenticity in the workplace.

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When Art and Artificial Intelligence Beautifully Collide

Social Marketing

Learn like a human, scale like a machine

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How Many Social Pages Is Too Many?

Branding

This is what happens when brands are forced to 'kill their darlings.'