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As many of us look ahead—to the end of the year or the next campaign on our editorial calendar—social creative agency That Lot found more success this year by looking back.
At Adweek’s Social Media Week: London, That Lot co-founders and co-executive creative directors David Levin and David Schneider described their social strategy as “rolling back the years.” Glossy brand imaging and refined copy have been traded for what earlier years on the internet looked like.
The crux of good work
“It’s been about going back to the things that are important,” said Levin, noting that this second year of existing through a pandemic called on people to connect more meaningfully with those around them.
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