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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Social Media Week

How Headspace Became a Trusted Pandemic Partner for Health and Happiness in 2020

The mental health app realized its mission was more critical than ever

David Griner, Val Kaplan, Natalie Silverstein and Chrissy Rutherford
People’s willingness to seek care through digital means was amplified during the onset of the Covid-19 pandemic.Adweek
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By Amma Marfo

 

Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .

At their best, influencer-brand relationships are an organic extension of a creator’s existing feelings about a product. So for writer and brand consultant Chrissy Rutherford, working with Headspace in 2020 was a perfect match. 

“I can honestly say, I had never been more excited to be approached by a brand before,” Rutherford said with a smile during a segment in Adweek’s Social Media Week L.A.

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Amma Marfo

  • @ammamarfo

Amma Marfo is a freelance writer for Adweek.

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