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At their best, influencer-brand relationships are an organic extension of a creator’s existing feelings about a product. So for writer and brand consultant Chrissy Rutherford, working with Headspace in 2020 was a perfect match.
“I can honestly say, I had never been more excited to be approached by a brand before,” Rutherford said with a smile during a segment in Adweek’s Social Media Week L.A. titled “How Headspace and Content Creators Have Helped Destigmatize Mental Health to Improve the Health and Happiness of the World.”