Consumers don’t just seek out a commitment to DEI, they expect it. Our new story with Amazon Ads showcases how innovators of inclusive advertising help brands ensure ads can be enjoyed by all. Read more. .
At their best, influencer-brand relationships are an organic extension of a creator’s existing feelings about a product. So for writer and brand consultant Chrissy Rutherford, working with Headspace in 2020 was a perfect match.
“I can honestly say, I had never been more excited to be approached by a brand before,” Rutherford said with a smile during a segment in Adweek’s Social Media Week L.A.