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When it comes to influencers, leading brands are thinking small. They’re turning to micro-influencers—real people with real influence.
Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers to celebrate creativity while building brand affinity with new customers.
Ivonne Aldaz, Future of Marketing Researcher, Marketing Specialist, TINT, and S.
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