Remotely Riding the 'Red Ocean' of Tactical Shooter Games With Riot

Riot Games' Valorant team doubled down on social media to create an innovative social-first approach to attract players

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

Considering the fact that many people recently found themselves with free time and a desire to escape reality, you might think it’d be easy to launch a new video game during the shutdown that accompanied the COVID-19 pandemic. But Riot Games’ Nikki Lewis and Casey Clough will be the first to tell you that this was not the case.

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