'Your Home Is Your Dressing Room': How Influencers Help Consumers Craft Their Closets

Revolve's chief brand officer Raissa Gerona says the fashion industry’s reliance on influencers goes back further than we realize

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“Before they were called influencers, we just called them bloggers,” Raissa Gerona said early in her conversation with Lisa Lacy for Adweek’s Social Media Week L.A. summit. Gerona is the chief brand officer of the clothing company Revolve.

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