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While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube.
Consumer behavior is changing
There’s no doubt about the fact that consumer behavior is changing at an alarmingly fast rate. Today’s consumer wants authentic, relevant, and engaging experiences and has enough options to make those demands.
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