Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie

The maker of toys including Hot Wheels, Barbie, American Girl and Fisher-Price is moving into movies and games.

PBR’s Stronger Seltzer Wears Its Potency on Its Sleeve in These Launch Ads

It's 8% alcohol by volume and proud of it.

8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day

These beloved characters are fan favorites.

Q&A: Bud Light’s Marketing VP on the Bud Knight, Spuds MacKenzie and Everything in Between

The brand has had a lot of characters in its 37-year history, but they all came from the same philosophy: 'The core of what we do is fun.'

Velcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earth

The band takes on The Police's 'Walking on the Moon' as the fastener marks its historic connection to NASA's moon mission.

Heinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decade

The first spot focuses on mayo, with soup and beans up next.

Creating a Big Company That Functions as a Small Disruptor Can Help Your Brand Survive

Larger organizations without innovation often topple to passionate startups.

3 Ways Legacy Brands Can Remain Relevant in a Commodity-Driven World

While competing with savvier challengers.

How Great Depression-Era Carmex Lip Balm Took on a 21st Century Sheen

After sales took a nosedive in 2011, the company needed to pivot.

By Gobbling Up Sweets Brands, the Secretive Italian Ferrero Group Has Become America’s Cookie Monster

Today’s acquisition of Kellogg’s Keebler division is sure to fuel the national sugar fix.