Legacy brands provide a blueprint for new brands on how to remain relevant for generations while staying true to deep-rooted brand values. Delve deep into legacy brands like Pepsi, Chanel, New Balance, Nike, Walgreen’s, Lego, Neiman Marcus, Walmart, Macy’s and many more who pivot to provide value at every stage of the modern customer journey. These brands evolve with shifting consumer needs while staying true to their DNA as they undergo digital transformation and seismic changes in consumer behavior and spending habits. Journey with them as they break into new spaces like Web3, while continuing to connect with old and new consumers to meet and exceed their expectations.

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Remote Workers Could Soon Rent Office Space at Saks

Hudson's Bay is partnering with WeWork to offer a more luxurious working experience.

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‘We Mucked Up’: Deodorant Brand Fussy Apologizes to Unilever for Misleading Ads

The apology included a peace offering of an olive tree placed at Unilever House.

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Victoria’s Secret Goes Public. Now Comes the Difficult Part

The intimates brand's newly won independence comes with big challenges.

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Is Social Media the New Storefront?

How the ecommerce landscape changed drastically in 2021.

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The Future of Bed Bath & Beyond Is Encapsulated in This Reimagined Store

The renovated space in New York showcases private label, omnichannel and shop-in-shops.

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In the Year of Covid-19, Tech Companies Dominate Kantar’s Most Valuable Brands List

Topping Kantor's list of 100 for a third year is Amazon, followed by Apple and Google respectively.

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After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops

The retail industry's woes last year present opportunities in 2021.

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2021 Looks Promising for Retail Exits—If Investors Don’t Get Too Greedy

Activity is up, but valuation expectations could curtail deals.

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Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon

Microsoft wins Most Conscious Brand award in field of 100 compiled by Wolff Ollins and Hall & Partners.

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AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

The aim of the brewing giant is to achieve a return proportional to its investment.

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Nike Aims to Reduce Waste With Nike Refurbished

It's the latest brand to jump into the red-hot resale market.

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Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

Target, Nordstrom and Kohl's are hinting at new possibilities for an old concept in retail.

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Macy’s Surprises Wall Street With a Profitable Quarter Amid Mall Store Closures

Results appear to be an early vindication of the retailer's Polaris initiative.

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How The General Is Evolving Its Branding to Grab a New Audience

The insurance company puts the elephant in the room in campaign featuring Shaq.