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Once customers step through the entrance to Bed Bath & Beyond’s newly renovated flagship store on Sixth Ave. in New York’s Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown.
Large windows to either side bring in sunlight from 18th and 19th Streets, natural wood signs clearly mark out sections from Brew (there is a dedicated area now just for coffee lovers) to Prep (scores of gadgets from cutting boards to cutlery) and brightly lit aisles make shopping easier and hopefully more relaxing.
It’s
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