Victoria's Secret Goes Public. Now Comes the Difficult Part

The intimates brand's newly won independence comes with big challenges

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It was a lengthy (and complicated) road to independence for Victoria’s Secret, but this week it became official when Victoria’s Secret shares began trading on the New York Stock Exchange under the ticker symbol VSCO.

Investors celebrated the brand’s move, bidding up its share price nearly 27% to $58.23 on Tuesday for a market cap of about $5.1 billion.

Now for the difficult part: How to revive a storied apparel brand perceived as behind the curve on issues such as diversity

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