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Brand management firm Authentic Brands Group is introducing a new ticketing platform called SI Tix, which taps into the media brand Sports Illustrated just as consumers are once again allowed to attend concerts and sporting events across the U.S.
“We always believed this was a business that we could be successful in, and we always believed that our fans would naturally look at us entering this marketplace,” David Lane, SI Tix’s CEO, told Adweek.
Sports Illustrated is partnering with PayPal’s mobile payment service, Venmo, to launch the ticketing marketplace, which includes both a website and app available on both iOS and Android devices.
“With live events poised to make a triumphant return, our goal for SI Tix is to disrupt the ticketing industry in a major way with a platform created specifically for fans,” said Corey Salter, Authentic