How The General Is Evolving Its Branding to Grab a New Audience

The insurance company puts the elephant in the room in campaign featuring Shaq

If you’ve watched any late-night television over the past decade, you’ve no doubt seen the cheesy ads from insurance provider The General. Peppered by overacting, low production quality and mediocre graphics, and appealing to the difficult-to-insure with a boisterous animated general, the omnipresent ads were hard to miss but easy to ignore.