Shaq Surprises Papa John's Customers From Inside the Box as They Try His New Pizza

The brand is donating $1 for each Shaq-a-Roni pie purchased

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Shaquille O’Neal is making his mark on the menu of Papa John’s.

His new item—which the chain has been teasing on its website—is an extra large pepperoni pizza with extra cheese and extra pepperoni, named the Shaq-a-Roni.

The pizza launches today, and for every Shaq-a-Roni purchased Papa John’s is donating $1 to the Papa John’s Foundation, which supports community organizations that address social injustice issues.

“It was important to me for the Shaq-a-Roni to be bigger than just pizza,” said O’Neal in a statement.

Papa

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in