The General and Airheads Choose Chicago's Highdive as Agency of Record

The boutique shop has also been tasked with introducing Fruit-tella, a European candy brand, to the U.S.

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Chicago-based agency Highdive is rounding out 2020 with a few wins under its belt.

The shop, founded in 2016 by former DDB creatives Mark Gross and Chad Broude, has been named agency of record for auto insurance company The General. It’s also been selected as creative agency of record by Airheads, a candy brand owned by confectionery company Perfetti Van Melle.  

According to Highdive, which was named Adweek’s Fastest Growing Agency in 2020, The General most recently worked with creative agency Art Machine, while Airheads collaborated with Huge.

In addition to handling creative for Airheads, Highdive is helping Perfetti Van Melle launch Fruit-tella, a European candy brand that recently made its U.S.



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