'We Mucked Up': Deodorant Brand Fussy Apologizes to Unilever for Misleading Ads

The environmentally-conscious startup company also gave a peace offering of an olive tree

Fussy, the refillable deodorant startup brand, has apologized to British consumer goods producer Unilever and its chief executive Alan Jope following its rollout of online ads comparing the two companies. In the apology, Fussy admitted that some could have found the ads to be “misleading.”