Eric Toda on Rethinking the CMO Role as the Marketer’s Career Pinnacle
Facebook’s Global Head of Social Marketing talks about the power of belonging and empowering communities.
10 Trends #MarketingTwitter Thinks are the Most Exciting for 2021 and Beyond
We asked the community for their thoughts on recent innovations and the future of the industry.
Here’s How Popeyes’ CMO Stays Inspired in an Ever-Evolving Industry
Bruno Cardinali, Chief Marketing Officer of North America, shares how his team has stayed inspired by keeping a close eye on pop-culture and more.
The IEX Exchange CMO Brings Hot Sauces and Beer to 2021’s Big Game
Kate is betting on tangible goods to create memories and how the intersection of culture and business is keeping her marketing team inspired.
How Google’s Head of Brand Accessibility Drives Change for the Disabled Community by Showing Up
KR Liu shares how showing up and her role at Google are empowering the voice of millions from the disabled community.
Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs
Alyssa Raine lives and breathes the consumer's world.
The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness
Aaron Levant weighs in on his entrepreneurial learnings, the future of the e-commerce industry, and the most underrated skill in marketers today.
How Delta Air Lines’ Digital GM Innovates With An Almost Century-Old Brand
With newly enforced COVID-19 regulations, Akhil Anumolu and Delta Air Line’s Digital team had to reply quickly. Read how Delta has leveraged digital to deliver personal travel journey experiences amid [...]
Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View
Shweta Harit has had an impressive career, spending the last two decades working for purpose-led brands across the Unilever, Kellogg and Danone portfolios. Four years ago, Shweta joined Danone as [...]
What Aperture Investors CMO Took From His Time at MTV and Roc Nation to the Investing World
There are many things that Matt Siegel, CMO of Aperture Investors, learned at Harvard but in actuality, he attributes most of his successful marketing career to two cultural staples: MTV and Jay-Z. Before overseeing marketing, sales, distribution and client [...]
Google’s Head of Social Lab Urges Brands to Listen More Actively
Santiago Pochat, Head of Social Lab at Google, delves into how his team is leaning into emerging social trends to promote well-being and shares advice on how brands can avoid [...]
How The Trade Desk’s Crystal Eastman Fosters Curiosity and ‘Joyful Experimentation’
Head of Global Marketing at The Trade Desk on exploring digital innovation that marketers used to only dream about, what she’s learned from jobs that others wouldn’t take on, and [...]
Sony Music UK’s Dorothy Hui on Social-Fueled Discovery and the Rise of Voice
The newly-promoted SVP of Digital and Audience Development at Sony Music UK shares the value of platforms like TikTok for music discovery (and re-discovery) and voice technology for audience engagement.
8 Must-Have Marketing Skills for a Modern Day Resume
Adweek's brand marketing community chimes in with the most valuable skills for marketers—including empathy, resiliency and focus— for today and moving forward.
Whatsapp’s Head of Brand on Shamelessly Chasing Your Passions
Eshan Ponnadurai shares his proudest work from his time at Google, Youtube, Uber and now Whatsapp, plus why true reward comes from taking risks.