Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue
It could be more harmful than the projected effects of GDPR and CCPA.
Apple’s New Ad Champions Privacy by Reminding Us About Everything We’d Rather Keep Quiet
Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing. Apple covers both groupings […]
Facebook Audience Network Felled by Apple’s iOS 14
The development shines a light on the constraints of data privacy.
Here’s Where US Data Privacy Regulation Is Headed
New York's chief deputy attorney general for economic justice on what comes next.
Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust
At Adweek’s NexTech 2020 Virtual Summit, industry experts discussed the importance of ethics in tech.
Nielsen Is Overhauling Its Digital Measurement Methodology
Nielsen will overhaul its digital measurement methodology, and begin a phased rollout to clients early next year.
Would You Trust Something Called IdentityLocker With Your Personal Data?
Kochava's identity tokens aim to relieve fragmentation headaches.
Brands Should Brace for More States to Adopt Privacy Legislation
Compliance will be key, but how to get there is the enduring question.
CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions
The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.
InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution
InfoSum, a data onboarding startup backed by AT&T's Xandr, is joining forces with identity outfit Throtle.
Apple’s Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR
Apple's iOS 14 privacy updates make ad targeting using its IDFA tool an opt-in requirement, creating a significant hurdle for third-party ad tech.
BPA Calls on Advertisers to Help Publishers Protect Data
An open letter from business publishers calls on the digital ecosystem to "stop harvesting our data."
With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data
Ad-tech vendor Neustar has struck a partnership with Quaero, a customer data platform.
What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers
Research shows the pandemic will mean Gen C won't be like any other generation. Here's how marketers can prepare.
IAB Tech Lab Releases Data Deletion Spec Ahead of CCPA Enforcement
With enforcement of the California Consumer Privacy Act less than a month away, the IAB Tech Lab has a new spec to address data deletion.