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To Mark Its Reopening, Royal Opera House Releases First TV Campaign in 3 Years

Royal Opera House and Sky will promote buying tickets for in-person and online performances in first TV campaign in three years.

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Paco Rabanne Teams Up With Vice for UK Youth Engagement Campaign

Paco Rabanne's Gen Z & Gen Y initiative is being handled by Impero and Starcom.

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London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]

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Superdry’s Neymar Jr Partnership Drives Over 2 Million Engagements Within First Weeks

The Brazilian soccer star fronts the fashion brand's sustainability marketing communications.

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Social Confidential: How McDonald’s Speaks to ‘Fan Truth’

How McDonald’s creates cultural moments.

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The Washington Post Amps Up Its App Strategy to Drive More Subscribers

The Post is working to shepherd more readers onto its native platform to reduce subscriber churn and prepare for a cookie-less future.

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COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot

Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or [...]

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5 Ways the Pandemic Has Changed Publishing Forever – and How Publishers Can Benefit

“Never let a good crisis go to waste,” Winston Churchill supposedly said. It’s valuable advice for publishers, even if Churchill didn’t actually say it (there’s no real proof). And even [...]

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What Publishers Need to Know About Gen Z

How should publishers think about Gen Z? It’s an increasingly important question now that Generation Z (those born between 1995 and 2010) are entering the workforce and on their way [...]

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Achieve MVP Status in Magazine Media: Be Relevant, Necessary, and Sufficient

The MVP of any magazine or magazine media company should be the audience – no ifs, ands, or buts about it. And that MVP status is only achieved through the [...]

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5 Best Practices Media Companies Can Learn from European Publishers

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to [...]

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How Brands Should Communicate During Uncertain Timesm

Earlier this year, I wrote about the greatest reputation risks brands face in 2020. At the time, the threat of COVID-19 — the 2019 novel coronavirus — wasn’t prevalent, as it [...]

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4 Ways to Thrive in a Changing Publishing Ecosystem

Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing [...]

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Are You Missing the Email Opportunity?

The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last [...]

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5 Ways to Gamify Your Website and Increase Reader Engagement

Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates [...]