Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy and marketing.
Fanatics Collectibles, which acquired trading card brand Topps last year, is set to create cards for sports properties including MLB, the NBA, and the players associations of MLB, the NBA and the NFL.
Turner, who takes on the newly created role of chief marketing officer, will be tasked with overseeing the brand vision, strategy and marketing across the company’s entire portfolio of physical and digital collectibles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in