In Continued Leadership Shake-Up, Red Bull Names New CMO After Racism Controversy

Ken Turner will be the highest-ranking Black executive at the energy drink company

Staff sent a letter to Red Bull corporate leadership in June urging the company to pledge explicit support to BLM. Red Bull

Red Bull today confirmed to Adweek that it has named Ken Turner to executive vice president and chief marketing officer for its North American operations. The move makes Turner the highest-ranking Black executive at the company.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.