Oracle and Red Bull Racing Are Redefining Fan Experiences

Using customer data can help marketers develop unique ways to engage with their audiences

At a time when customer experience is everything, the overwhelming majority of marketers and sellers believe CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in the physical and digital worlds. Oracle’s CMO Ariel Kelman and Red Bull Racing Honda’s CMO Oliver Hughes took the virtual stage at Brandweek for a candid conversation about how the two teamed up to re-engineer the ultimate fan experience.