Why Brands Need to Create Anti-Hate Policies to Deal With Social Media Backlash

Because ignoring it won’t solve the problem at hand

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From Budweiser to Dove, Pepsi and now Nike, brands are finding themselves having to deal with a new social media backlash issue. Whether or not they have gone out of their way to provoke or simply made a mistake, the hate their actions can generate on social media is a fast-growing problem.