Why Brands Need to Create Anti-Hate Policies to Deal With Social Media Backlash

Because ignoring it won’t solve the problem at hand

Ignoring the trolls and blowback will only make it worse. Getty Images

From Budweiser to Dove, Pepsi and now Nike, brands are finding themselves having to deal with a new social media backlash issue. Whether or not they have gone out of their way to provoke or simply made a mistake, the hate their actions can generate on social media is a fast-growing problem.

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@mobbie Mobbie Nazar is chief strategy officer at We Are Social.