Dove Apologizes for Posting Racially Insensitive Ad on Facebook That 'Missed the Mark'

Immediate backlash sparked the brand to pull the post

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Dove found itself in hot water this weekend after it posted a racially insensitive post to its Facebook page. The brand has since pulled the post from Facebook and issued an apology.

The ad depicted a black woman posing next to a bottle of one of Dove’s body products. In the post, which has since been deleted, the black woman is wearing a skin tone-colored t-shirt. She then proceeds to remove the shirt and turns into a white woman.

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