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Why Nike's 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk

On Labor Day, it debuted a spot with the former NFL player

Colin Kaepernick is one of many athletes featured in Nike's 30th anniversary celebration of the "Just Do It" campaign.Getty Images
By Diana Pearl

September 4, 2018

While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year—or perhaps, of the past 30 years.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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