Why Ally Financial Is Growing the Racing Space With NASCAR

Plus, learn about the company’s latest initiatives in women’s sports and its World Cup campaign

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In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville.

Back in the first episode of the season, Cahillane asked Brimmer to explain the appeal of car racing, and Brimmer delivered. Hear why Ally partnered with NASCAR and how the company is working to make the sport more inclusive, plus details on the company’s sponsorship of driver Alex Bowman.

Also hear about Ally’s latest initiatives in women’s sports, including an update on the 50/50 pledge, why a partnership with Disney was the right move and the company’s plans for the upcoming FIFA Women’s World Cup.

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