WhistlePig 'High'Jacks Dry January With a Terpene-Infused Cocktail

The non-psychoactive, nonalcoholic drink sold out its first batch in four days

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WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once—the explosion of nonalcoholic beverages and the American cannabis boom.

The brand has dubbed its 2024 effort “Dank January,” saying it aims to highjack the month-long temperance challenge with “a salad bowl of superior ingredients” for a “chronic” booze-free experience. Fair warning: more stoner puns ahead.

The limited-edition cocktail—a version of the classic old fashioned—dropped on New Year’s Day with a “one hitter,” a single 750-milliliter bottle, and a “hot box bundle,” which added a pig-shaped cocktail smoker and a “dime bag” of smoking chips.

The initial run sold out in four days, and WhistlePig

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