What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis

The entire fiasco took them by surprise when it shouldn’t have

facade signage of an equinox fitness location with equinox logo
Equinox and Soul Cycle saw many members quit after it came out that their owner was a Trump supporter. Getty Images

It’s been a rough month for the Equinox brand, and it continues to be challenging.

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@markpasetsky Mark Pasetsky is the founder and CEO of Mark Allen & Co., a PR agency based in N.Y.