The corporate Pride Month campaigns continue to roll in, but none (at least yet) are as showstopping as Equinox’s, which brings us nearly a minute of dips, spins and hair whips courtesy of New York City’s vogue ballroom scene.
The “Life’s a Ball” effort features New York City “icons” and “legends”—titles within the house-ballroom community that take years to earn—including Legendary Veronica Miyake Mugler, Legendary Chyna Prodigy, Legendary Asia Balenciaga, Legendary Tamiyah Miyake Mugler, the Icon Sinia Alaia, the Icon Leiomy Maldonado and Up-and-Coming Legendary Tati Finesse.
“’Life’s a Ball’ honors the power and magnificence of trans women of color in their performance element and shares a message of equality, fostering sisterhood and expressing pride all through movement,” said Equinox.
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