Key Takeaways
- Sonsie's debut holiday campaign took eight months to craft by hand.
- Sonsie’s chief brand officer, Jagger Lee, ideated and produced the creative.
- A previous garden-inspired campaign triggered an 800% launch-day sales surge for the brand.
When winter’s cold grip takes hold, what happens to the garden? If Sonsie’s debut holiday campaign is any indication, it finds refuge in Pamela Anderson’s magical greenhouse.
In 2024, Anderson took majority ownership of Sonsie, a vegan, cruelty-free skincare brand founded the year before. The actor, activist and author now works alongside her sons, Brandon Thomas Lee and Dylan Jagger Lee, who serve as co-founders and oversee Sonsie’s marketing and brand strategy, respectively.
The company, which sells products ranging from cleansing mousse to moisturizer and lip balm, is marking the festive season for the first time with an 83-second stop-motion trip through a whimsical garden.
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