Talkspace, a virtual behavioral healthcare provider, brought in former Olympic athlete Michael Phelps to discuss mental health tips for men.
The “Rewriting the Rules” campaign launches amid Men’s Mental Awareness Month.
Phelps, who is an ambassador for Talkspace, pulled from his own mental health journey to create a list of habits that can promote healthier mindsets. Some of his tips include making time for activities one enjoys, being vulnerable with close ones, and asking for help – regardless of a mental health crisis.
The aim of the campaign was to “rewrite” narratives surrounding masculinity that may prevent men from seeking mental health guidance through therapy. While men are often led to believe that stoicism and “dealing with it” are the ways of manliness, Phelps and Talkspace point out the strength it takes to be honest about feelings.
The platform offers therapy to all identity groups, but took this month as an opportunity to highlight barriers faced by men. The “Rewriting the Rules” campaign includes testimonies from other men who saw a change in their mental health after seeking therapy, and who experienced the toxic masculine stereotypes.
“We built the campaign around real member stories that showcase the success men have had using Talkspace. Rather than telling men why they should try therapy, we’re letting other men show them what it actually looks like and what it can do.” said Katelyn Watson, chief marketing officer, Talkspace. “When someone engages with the campaign, we want them to see people who look like them, who’ve faced the same kinds of everyday issues, and who’ve come out the other side feeling better. That sense of recognition makes the idea of getting support feel more relatable, more approachable, and ultimately more achievable.”
The “Rewriting the Rules” campaign is accessible on Talkspace’s site, on its “Men’s Mental Health Awareness” page.
