PJ Pereira

PJ Pereira

Opinion Contributor
PJ Pereira is creative chairman and co-founder of Pereira O’Dell and is an advertising and entertainment pioneer. An Emmy winner, best-selling writer and multiple Cannes Grand Prix winner, he has become one of the world’s most influential and respected creatives.

Lessons Learned After Founding an Agency During the Recession

Marketers must act quickly, respectfully and openly.

3 Approaches to Marketing That Create Award-Winning Campaigns

Great fighters, like great marketers, need to possess a cross-disciplinary approach, but when training—or briefing—must treat each tactic separately.

We’re Living Through the Beautiful, Improbable Revival of Print

It's the social rebirth of those classic techniques.