PJ Pereira is creative chairman and co-founder of Pereira O’Dell and is an advertising and entertainment pioneer. An Emmy winner, best-selling writer and multiple Cannes Grand Prix winner, he has become one of the world’s most influential and respected creatives.
Marketers must act quickly, respectfully and openly.
Great fighters, like great marketers, need to possess a cross-disciplinary approach, but when training—or briefing—must treat each tactic separately.
It's the social rebirth of those classic techniques.