3 Approaches to Marketing That Create Award-Winning Campaigns

These Cannes winners fall into one of the buckets

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Let me tell you what’s modern in our world: fear. A fear of losing jobs, of becoming irrelevant before retirement, of suddenly questioning the purpose of our existence as an industry. Consumers may have realized they can do without us, and that epiphany poses a frightening, almost paralyzing reality. That is, unless we prepare.

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This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.

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